Disney is planning a 90-second spot for their upcoming film "The Lone Ranger" during the Super Bowl on February 3. At a cool $4 million per 30-second spot, that means Disney is dropping an astounding $12 million to present this one to what will hopefully be their future audience.
With what is reported to be a $250 million budget, the studio must hope that Depp's star power will keep this afloat. The film also stars Armie Hammer, Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson, and Helena Bonham Carter. Suspiciously absent is Tim Burton.
If you're a huge fan of the ranger, or can't get enough Johnny Depp playing weird, quirky characters, the film debuts on July 3.
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